It's Michelle's Lifexo

Content creation for brands

UGC & short-form content creation

Creating natural, engaging content that helps brands connect with the people they want to reach.

14 years of content creation experience • Perth, Australia

About

Hi, I'm Michelle

I've been creating content online for 14 years, building an engaged community and working with brands across food, wellness and lifestyle.

What I love most is creating content that feels natural, the kind that doesn't immediately feel like an ad, but still communicates exactly why a product is worth knowing about.

From concept through to final edit, I can take your idea and bring it to life in a way that feels true to your brand and connects with your audience.

Michelle

14 Years Experience

Concept to Edit

Perth Based

Portfolio

Recent work

A selection of short-form content created across food, wellness and lifestyle.

Product Introduction

Product Demonstration

Recipe Content

Recipe / Product Demonstration

Organic Product Integration

Lifestyle Product Integration

What I can create

Content styles

Problem → Solution
Product Demonstrations
Voiceover + B-Roll
Testimonials & Reviews
Lifestyle Integration
Unboxing & First Impressions
Food & Recipe Content
Ad Creative

What you get

Every UGC video can include

  • Concept & creative direction
  • Hook development
  • Scriptwriting
  • Filming
  • Editing
  • Voiceover
  • On-screen text & captions
  • Music / sound
  • Call to action
  • One round of revisions

One-off content

Single videos & custom projects

Content packages

Multi-video packages

Monthly content

Ongoing content creation

Custom packages available.

Optional extras: Whitelisting • Product / UGC photography • Raw footage • Additional hooks & CTAs

Kind words

What brands have said

The Collagen Co
We absolutely loved working with you and we hope to work with you again in the future.
The Collagen Co
99th Monkey
But it's you that I need to thank. Thank you for being YOU! Your genuinity shines bright Michelle.
99th Monkey
Mingle
We loved your feature of Mingle recently and we'd love to send you another pack of some our faves.
Mingle

Let's chat

Let's work together

Tell me about your brand, what you'd like to create, and when you need it. I'll come back to you with a quote.

Looking for influencer support too?

Alongside UGC, I also have an established and engaged audience across my personal social platforms. For select brands that genuinely align with my content and community, influencer partnerships are also available - allowing us to combine custom content creation with distribution to my audience.

Influencer partnerships are quoted separately and available for aligned brands only.